Emelia Ferreira's profile

Fruitiger Juice

Emelia Ferreira
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Fruitiger Orange Juice
by Emelia Ferreira
branding Packaging Juice Packaging fruitiger swiss modernism Japanese design brand identity clean graphic design ILLUSTRATION
Inspired by both Swiss Modernism and modern Japanese design, this college project involved designing new front and reverse (orange flavour) labels for fictitious fruit juice brand Fruitiger.

The practice of restraint and modesty of both Swiss Modernism and Japanese design is conveyed through the typography, layout and the use of one bright ink, while the repetitious pattern of dark grey and white segments of oranges refers to the playful-like characteristics of modern Japanese graphic design.
branding Packaging Juice Packaging fruitiger swiss modernism Japanese design brand identity clean graphic design ILLUSTRATION
This product packaging is in response to a design project at College (2017).
Fruitiger Juice
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Emelia Ferreira's profile

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Emelia Ferreira's profile
Sydney, Australia

Fruitiger Juice

The project was entailed to design front and reverse labels for a juice company.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives